Lesson 10. Rape

Society reinforces what we know as "Rape Culture." It's a culture where women are objectified through sexual denotations. Where advertisers show women beaten and strangled then in small print says " what would you do for these jeans?" Marketers know by objectifying women it sells products and you know, they are right. We as a culture tell them that it is okay to do this and treat women as a thing instead of a person. I hope the pictures I have carefully chosen depicts how marketing demoralizes women in order to sell products.

1. This woman in the ad is selling chaps. Because the picture doesn't show her face this can be considered objectification. Objectification is when a person is treated like an object. Marketers can use them however they like.

2.  In this picture, a woman is selling Victorias Secret swimwear. This is considered Sexual objectification because she is nude with the exception of the bikini bottoms and standing suggestively covering her breasts with her hands. Pictures of this woman and others like it are considered as a sexual objectification.

3. In this Mark Jacobs fragrance ad, the mood is dreary and may have had a rough night. This ad symbolizes victim blaming. To me,this represents victim blaming because her eyes tell a different story than just selling fragrance. Victim blaming is when a person, usually a female, gets physically abused while partially or all the way intoxicated and incoherent to her  surroundings. 

4. These dolls with feminine stances are replicas of celebrities. It is often that people fantasize over celebrities, now they can purchase them. This would be an example of sexualizing a person as a commodity. This means they can be bought and sold which also indicates women can easily be objects to buy.

5. Slut shaming comes to mind when I see pictures like this that symbolize selfies. Young girls see photos like this and think this is cool and sexy. Before you know it the selfie picture gets around the school and everyone  has seen it. This becomes what is known as slut shaming which is when women are criticized for engaging in sexual actions such as rape, dressing provocative, and taking provocative pictures that don't necessarily fit into societies' specific gender norm.